SantaMarta & Astorga

Corporate design project for SantaMarta & Astorga. Using an illustration across different media as the centerpiece for the visual identity.

SantaMarta & Astorga isn't your typical ad agency. They like to use illustrations for their campaigns in a bold way and let the art speak for these projects. To represent this approach and show their emphasis on creative visuals they wanted a different type of brand identity. 
 
I designed a swans neck that hints at an S-shape. It's an illustration with quite some detail but it actually serves as part of the corporate identity. For smaller-size applications there's a slightly simplified version of the artwork (See further down). For really small applications SantaMarta & Astorga use the simple typographic logo version.
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